Exterior Train Advertising

Caltrain recently "wrapped" two of its trains with exterior advertising. Target Stores of Minneapolis is the first advertiser which is participating in an exciting new program to generate revenue by offering highly visible Caltrain cars for exterior advertising.

Target has covered two five-car trains in a bright-red vinyl coating showcasing the company's range of products - from clothing to athletic gear - and the company's distinctive bull's-eye logo. Windows have a "screened" coating so passengers can see through them. It is believed that Caltrain is the largest train or vehicle ever wrapped.

Caltrain will receive 50 percent of the net advertising revenue generated during a one-year pilot advertising contract with Viacom Outdoor Group, Inc., which is estimated to be up to $360,000.

As many as three wrapped trains can be in operation at one time under terms of the year-long demonstration program, and all advertising content must be reviewed and approved by Caltrain.

5/24/04